In this dedicated product email, it introduces a company innovation with grace and poise.
#Effective company newsletters free
And the “Get free socks” button in the header image leads to the same link, to avoid distracting from the main CTA (call to action).Īll this while maintaining the cool, fun personality of the brand.Ĭasper Labs is the research branch of the premium mattress company Casper. The blue subtitles create a clear distinction and visual separation as they lead down to the bright pink “Refer a friend here” button. Instead of using blurbs or blocks of text, they use short numbered lists to explain how it all works. One of the most straightforward newsletter headline examples, the email’s header leaves nothing to interpretation: “Refer a friend, get free socks.” Simple as that. Sock company Bombas has mastered the art of the referral email. Subject line: Penny (or more) for your thoughts? Plus, the subject line is a fun play on a popular saying, while also making the reader curious about how much more is being hinted at. This clever use of color puts it in the top examples of newsletter headlines. The green background is the perfect shade to allow for a red and white contrast for the main headline and subheadline, while still using black as the main body copy. This newsletter example is beautifully simple, using color contrast to point your eyes in all the right directions. (Because sometimes, you just gotta bribe people to get that coveted feedback!) Online branding and marketing solutions company Tailor Brands uses a classic incentive strategy to get subscribers to fill out a survey. Subject line: Are you doing this AFTER you shave? 2.
It uses the company’s signature brand font, which is easy to read and digest while still being unique and reinforcing the Harry’s brand. It’s all done in a clean, simple newsletter format that gives white space the love it deserves.
#Effective company newsletters how to
Instead of trying to outright sell stuff, Harry’s shares helpful content telling its customers how to better take care of their skin and get more from their shaving experience. In this newsletter example, men’s shaving and grooming products company Harry’s sends an instructional, educational email that’s relevant to its business line. You don’t always have to push your products (in fact, you shouldn’t). Let’s look at 10 real newsletter examples that were sent by ecommerce brands. Impressive newsletter campaign examples from ecommerce and non-ecommerce companies.Creative newsletter examples, as well as some classic, traditional, and “safe” examples.A few best practices to get maximum engagement from your newsletter layout and design.Some newsletter templates and ideas for all sorts of purposes and occasions, from welcome emails to company news to upcoming events.They keep their subscribers in mind 100% of the time, offering real solutions to the pain points and problems they face, while also entertaining and engaging them-not to mention building trust and confidence. The best brands are always searching for new, relevant marketing newsletter content ideas that go outside of predictable sale announcements and boring confirmation emails. Sometimes this means bright colors and breathtaking photos, and sometimes it means minimalism and simplicity to focus attention on what’s most important.
Great newsletter examples are interesting, captivating, and functional.
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